Facebook Ends News Feed Test - How this affects public pages

Facebook declared that it was finishing a news test called Explore Feed. The test allowed users to choose between two news. A feed was dedicated to friends and family. The second feed was for public pages. At the end of the test, it is noted that Facebook is committed to the recently updated Facebook feed. That can be bad news for companies and other organizations that have seen their traffic levels plummet with the current Facebook news. The test began in October 2017. It was designed to help Facebook members see more friends and family in their news. But members' comments indicated that they were less satisfied with their feeds. The announcement was made by Adam Mosseri, head of Facebook News Feed.

 "The Explore Feed was a test response to the constant comments we received from people over the past year who said they want to see more of their friends and family in News Feed." The idea was to create a Facebook version with two different news sources. : one as a place dedicated to publications of friends and family and another as a place dedicated to Pages publications ".

 What this means for companies with Facebook pages

This news confirms that Facebook is satisfied with the direction they are taking and will continue with the new algorithm. For companies that depend on Facebook traffic, this means understanding how the new Facebook algorithm works and implementing changes to adapt.

Will the new Facebook algorithm be reversed?

Facebook has a story that continually refines its news.  This new feeding algorithm will probably continue to evolve. In fact, this focus on friends and family is the continuation of a news algorithm announced in 2016, which was intended to increase the visibility of news "published by friends who are interested ... higher in their News Feed" . So yes, it is quite likely that Facebook's algorithm will continue to evolve. But no, most likely will not go back to the previous algorithm. Therefore, it is quite safe to assume that the old business model of relying on passive consumption of viral content for traffic may have come to an end. The passive consumption of content was named by Mark Zuckerberg himself as one of the things that Facebook wanted to reduce in its January 2018 announcement